The game of poker has progressed from something done only during ‘boys’ night outs’ to something that can be done for a living. Some people are already living off their earnings from the game, and this has brought to rise the term ‘grinding’. Whether it’s in online poker or in live poker tournaments, a poker player’s stamina is always being severely tested. The problem with this is that the more energy you lose, the more prone you are to mistake. But worry no more; a new product in the market, called ‘All In Energy Drink’, plans to remedy this little problem and increase a poker player’s productivity overall.

Going All In

Go All In Inc, the creator of All in Energy Drink, has truly outdone itself this time. Their new beverage, set in its sleek black can, is said to offer ‘healthergy’ to poker players everywhere. ‘Healthergy’, of course, is a mix between ‘Health and ‘Energy’, which is what this beverage has to offer for all those tired grinders out there.

The beverage comes in three delicious flavors which can suit various palates, namely Citrus, Rootbear, and Grape. You can tell that they’re not just riding on the popularity of the game either, as they have assigned an advisory board that will ensure that their product stays true to its theme. Phil Atwell will be the chairman for this advisory board, having merited the position with his many years of experience in the business industry. They’re even bringing in some heavy endorsers such as Scotty Nguyen, Phil Gordon, Chris Moneymaker, and Johnny Chan.  Indeed, the people at Go All In Inc. are going so far just to portray that they’re serious about the product and that they’re different from the run of the mill ‘energy mixers’.

Poker players who need a bit of a boost may soon find themselves heading to the nearest grocery to buy packs of this excellent new drink – that is, if it is as good as the company says it is.

A Confusing Move

While there is no doubt that the poker industry is rapidly rising, it’s debatable whether a product like this can stay afloat in the market. The target demographics are obviously the poker players – but then again, how big of a market is that? It’s unknown whether the product is meant to attract those who don’t play the game or just the poker players. It seems dubious that a product that’s entirely optional to poker is going to rely on the game so much for sales. But then again, if they’re investing this much money just to launch a new brand, then it’s either the drink is really that good or the poker playing community has gotten so big that it has justified having its own brand of beverage.